Privacy Policy
How we protect and handle your information
Last Updated: April 4, 2025
At The Blink Collective, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services. This policy is compliant with the Protection of Personal Information Act (POPIA) of South Africa.
1. Introduction and POPI Act Compliance
The Blink Collective ("we", "us", or "our") operates in accordance with South Africa's Protection of Personal Information Act 4 of 2013 (POPIA). As a responsible party under POPIA, we are committed to processing your personal information lawfully and in a reasonable manner that does not infringe upon your privacy.
This Privacy Policy applies to all personal information collected through our website, applications, or any related services, sales, marketing, or events (collectively, the "Services").
2. Information We Collect
We collect personal information that you voluntarily provide to us when you express interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include:
- Personal Identifiers: Names, email addresses, phone numbers, and other similar identifiers.
- Contact Information: Billing addresses, delivery addresses, email addresses, and phone numbers.
- Commercial Information: Records of products or services purchased, obtained, or considered.
- Technical Data: Internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Services.
3. How We Use Your Information
We use the information we collect or receive:
- To facilitate account creation and the login process.
- To send administrative information to you, such as changes to our terms, conditions, and policies.
- To fulfill and manage your orders, payments, returns, and exchanges made through the Services.
- To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
- To request feedback and to contact you about your use of our Services.
- To send you marketing and promotional communications, if this is in accordance with your marketing preferences.
- To protect our Services, including to detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity.
4. POPI Act Rights
Under POPIA, you have the right to:
- Access: You have the right to request copies of your personal information.
- Correction: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
- Deletion: You have the right to request that we delete your personal information, under certain conditions.
- Restriction: You have the right to request that we restrict the processing of your personal information, under certain conditions.
- Object: You have the right to object to our processing of your personal information, under certain conditions.
- Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email: privacy@theblinkcollective.com.
5. Information Security
We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security, and improperly collect, access, steal, or modify your information.
6. Information Retention
We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
7. Children's Privacy
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from children without verification of parental consent, we take steps to remove that information from our servers.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.
9. Contact Us
If you have questions or comments about this Privacy Policy, you may email us at privacy@theblinkcollective.com or by post to:
The Blink Collective123 Innovation Drive
Cape Town, 8001
South Africa
10. Information Officer
As required by POPIA, we have appointed an Information Officer who is responsible for ensuring our compliance with POPIA. Our Information Officer's details are:
Name: Privacy Officer
Email: privacy@theblinkcollective.com
Phone: +27 21 123 4567